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Controlling the world’s news: Facebook’s evolving algorithm
The importance of the Facebook Newsfeed algorithm for publishers cannot be underestimated. Over the last couple of years we’ve seen a fundamental shift in people’s behaviour when hunting down news. In...
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Why Facebook engagement does mean clickthroughs
One of the top questions publishers struggle to answer satisfactorily is “Does more engagement mean more clickthroughs?” We have seen that the answer to this is yes, although it isn’t always reflected...
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How to lose a million euros in 5 minutes
Today’s breaking news, viral stories and newsworthy events proliferate across the internet within minutes. Facebook’s infamous algorithm dominates what the world reads and the race to publish first has...
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Google’s Instant Articles – AMP
If you’re in the news publishing industry you’ve probably already heard of both Facebook’s Instant Articles, which is currently being trialled by a handful of big publishers worldwide, and Google’s...
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Your website traffic numbers are lying to you
Measuring data in digital publishing is well established. Everyone does it, it’s expected, but there’s a huge problem, not everyone is measuring the same thing. Traffic and referrals being the closest...
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Where are you on ‘The Curve’?
When I talk to different online publishers, one of the questions I often ask is what percentage of their web traffic comes from social. And if you know me you know that when I say social I mean...
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Introducing SoMe Index from EzyInsights – the new benchmark for publishers
EzyInsights is proud to announce something we’ve been working on for a long time behind the scenes. SoMe Index is a website which contains all publisher engagement data from social media, ordered and...
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Facebook just changed the way the entire media industry works
As you doubtless already know, Facebook just rolled out its ‘reaction’ emoticons to all users globally. Now instead of simply ‘liking’ an article or other post on Facebook, it’s possible to use that...
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Facebook Instant Articles now available to all publishers
(Facebook) Cashing in a promise made in February, Facebook has opened up its Instant Articles platform to all publishers. The release coincides with Facebook’s annual F8 conference, held in San...
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Facebook News Feed Changes And How They Affect You
A couple days ago, Facebook announced the latest changes to its ever-evolving News Feed. Most importantly, the News Feed algorithm will now put a greater emphasis on time spent reading an article....
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